Bucknall, who has has held various UN posts throughout Asia, knows firsthand the complications of negotiating business deals in the Far East. Drawing on his stints in Asia, he explains the dramatic cultural differences between East and West, offering insights on "things to do" and "things to avoid" when conducting business in China. In direct prose, Bucknall explains the cultural impact of various colors, the importance of gift giving and how foreigners are judged on their ability to follow local ways. Throughout, he provides concrete suggestions. For example, he says that Chinese always come to a negotiating table in groups, so you should also come as part of a team and appoint someone team leader. With its many specific details and anecdotes, this guide should help anyone engaged in business discussions in the world's most populous country.